The Evolution of Flow
Welcome to B108. Formerly Hoop Empire, B108 represents the evolution of a brand dedicated to the art of movement coupled with the philosophy and principles of circular design.
Where form and function meet. B108 is a study of artful objects and high-quality textiles rooted in responsible design and ethical production. As a direct response to a high-speed digital world, B108 is an invitation to relax into embodied art and conscious movement.
Our Heritage: From Hoop Empire to B108
Since 2005, we have operated as Hoop Empire, building a reputation as Australia’s home for the perfect hula hoop. We hand-crafted professional-grade equipment in Sydney, celebrating the pure joy of spin, dance, and fitness.
But as our community’s practice grew, so did our vision. We realised that the tools we move with are not just exercise equipment, they are sculptural objects, architectural silhouettes, and catalysts for deep mindfulness.
After decades of performance and costume design, our founder, B. Star, formalised her vision by completing a Bachelor of Fashion Design in 2025 at Sydney’s renowned Fashion Design Studio. This intersection of performance art and technical fashion design is where B108 was born.
Why 108?
It is a code - a reference to living and spinning on a sacred path. By integrating performance art, a lifelong practice of yoga, and a passion for fashion into a single-pointed focus, B108 approaches art as a living meditation - a tool for mindfulness and a catalyst for transforming inspiration into fascination.
Material Integrity and Circularity
Our philosophy is embedded directly into the physical objects we create. Circular design commits to the full lifecycle of a product, and so does B108. By combining natural fibres, deadstock fabrics, and premium recycled materials, we build modern pieces in small-batch production runs that prioritise longevity, circularity, and mindful consumption. By rejecting mass-production, we respect both the maker and the environment at every stage of our loop.
Having mastered the engineering of an unbreakable hoop crafted from recycled plastic (no small feat), we advanced along our circular path, driven by the belief that materiality dictates the soul of every object we create.
This is where the journey took a sharp turn towards the earth. Up until this point, the core requirement of our materials was movement. In circus arts, yoga, swimwear, and across the fashion industry since the 1950s, prioritising movement has almost always meant relying on polyester and spandex: synthetics derived entirely from plastic.
While plastic is often criticised for its environmental impact, true sustainability requires looking at its core strengths: durability and longevity. The most responsible way to manage plastic is to ensure it never reaches a landfill, meaning it must be recycled, repurposed, and kept permanently within a closed loop of utility.
Beyond plastic, a reality many of us wish to return to, lies a revival of natural fibres.
In the study of textile design, B. Star fell in love with hand-painting silk and utilising high-tech software to digitally transform her creations. On a journey through colour, texture, and print, the aim became discovering the essence and poetry within. Every design is born from a hand-painted and illustrated practice.
With this in mind, our first textile collection is an exploration of stories found in fabric. The art of the scarf makes a statement about who we wish to be in the moment. Ultimately, it is a feeling - a tactile experience of natural silk and wool scarves, beautifully hand-painted, dyed, printed, and embellished with original B108 designs.
Explore the Collection